Services
Public Relations: Reputation is Everything
Public Affairs: The Complete Package
Community Relations: Impress Your Local Community
Media Relations: Get Your Message Out
Hispanic Marketing: Reach the Hispanic Audience
Global Services: Communications Without Borders
If you’re looking for complete communications solutions, look no further than PuMa. We work closely with our clients to define their needs, develop strategies and implement them. We become one with the client, serving as a critical team member committed to meeting set goals and achieving results.
PuMa is comprised of communications and public relations experts with unparalleled multicultural and multilingual capabilities. Because we’re headquartered in DC, we have the edge when it comes to establishing a presence in Washington. Yet, we know no borders; there are no limits to whom we can help.
Read on for a taste of how we work and what we can do for you.
Public Relations: Reputation is Everything
At PuMa, strong public relations is our backbone. That’s why we constantly strive to nurture and transform our clients’ public image and elevate their overall brand value. Our insightful thinking, research and strategic analysis are designed to create the best response for your needs, vulnerabilities and opportunities. You can rest assured that PuMa will always dig deeper to find the best solutions to meet any challenge.
Public Affairs: The Complete Package
We are headquartered in Washington, DC with our ear to the ground in the nation’s capital. We help clients develop business relationships with government agencies and elected officials. By lobbying on behalf of our clients, we help create awareness of issues among these elected officials and government entities to obtain support, funding and legislative revisions. We also foster public sector support through strategic governmental relationships at the local, state and federal levels. It’s the complete package.
Community Relations: Impress Your Local Community
At PuMa, we believe community relations means cultivating an organization’s image in its home community first. We do this by:
- Creating awareness of our clients’ organizations;
- Modifying the opinion and/or behavior of target communities through tailored activities and messaging;
- Meeting with the public to promote, educate, inform or secure feedback on issues;
- Serving as mediator or liaison between client and the target community to address a specific issue
Community Relations: Building a Great Band Starts at Home
Community Relations Success Stories:
- Winning Back Miami: The community was in an uproar due to crime and other issues. Organized community event, discussed concerns, developed recommendations and put pressure on government (with community support) to institute changes. Read complete story here.
- Tucson, Arizona Redevelopment Project: The community had expressed major opposition to a redevelopment project, citing concerns that the plan was too modern and incompatible with local neighborhoods. To address this, PuMa secured the support of community leaders, held town-hall meetings to inform the community of the project; obtained feedback and helped the city and contractors address community concerns. The communication and trust between the community and the city was restored and both continued working toward the development of the project.
The key to successful community relations is listening effectively to understand the environment, then formulating practical messaging and tactical solutions.
Media Relations: Get Your Message Out
PuMa believes in targeted media saturation. That means identifying exactly who to reach, then making sure that target gets maximum exposure to the message.
Our media relations tactics include:
- Strategy & message development
- Media training § Op-eds and editorial campaigns
- Media pitching and article placements
- Editorial board meetings
- Press kit development & translation
- Social media, blogging and other online tactics
With PuMa as your Media Relations partner, you can be sure that your message will be heard loud and clear.
Hispanic Marketing: Reach the Hispanic Audience
With the Hispanic market growing faster than all other groups, targeting this diverse and dynamic community is critical.
At PuMa, we dig deeper to understand how the Hispanic market thinks and what motivates them. In doing this, we also influence behavior, thus maximizing audience support for our clients’ products and services.
After analyzing each client’s goals and developing a custom-tailored strategy, we implement multi-faceted campaigns, using our complete toolbox of services to reach the market. This can include media relations, community relations, government relations, special events and more. To achieve maximum reach we communicate our messages in English and in Spanish.
We don’t just speak to the Hispanic market. We get them to care and respond to our clients’ needs.
Global Services: Communications Without Borders
PuMa is headquartered in Washington DC, but our reach extends well beyond our nation’s capital. Our extensive network includes affiliates in Miami, Tucson, Los Angeles and New York, and internationally in Dubai, Spain, Hong Kong, Puerto Rico, Paris, Santo Domingo and Panama. We’re in the process of growing, extending our services in Asia, Europe, Latin America and the Middle East.
Our multilingual and multicultural staff can assist clients with multiple global objectives:
1) Serving as facilitator and guide:
We can help you to develop tailored commercial or cultural missions between the U.S. and foreign governments or business sectors, and secure meetings with key decision-makers in both the private and public sectors. Our strategic agendas include business-to-business meetings and business-to-government meetings. If applicable, we also include media opportunities and press conferences, as well as special events with key industry and government leaders.
2) Developing and executing marketing campaigns:
We develop and implement strategies to get our clients’ messages across to target audiences and enhance their profiles. That means developing strategy and messaging, then using tactics such as speech writing, media training, brochures, press kits, presentations and developing an internet marketing strategy. We prepare materials in multiple languages as needed, including English, Spanish, French and/or Mandarin Chinese.
3) Introducing a new product or service internationally:
PuMa's worldwide network of market researchers and strategists will research your product and service, plus identify prime global market opportunities. This includes creating and identifying funding opportunities for private and public sector projects.
Whether we’re working on a project in DC or in Dubai, we always incorporate the media and community relations strategies that we’ve become known for. It’s the PuMa way.